When setting our fundraising goals for FebruMary, we looked at February giving from the past three years as a starting point, particularly focusing on 2013 as our benchmark.

Last February we received 79 young alum gifts, 23 senior gifts, 8 FP gifts, 8 gifts from the 20th reunion class, and 19 gifts from the 25th reunion class. Our goal was to exceed those numbers, and get 600 gifts overall in the month, which would have been a 34% increase from 2013. What happened blew our minds!

Young alums went from 79 gifts last February to 730 gifts, a 824% increase

Seniors went from 23 gifts to 68 gifts, a 196% increase

FPs went from 8 gifts to 84 gifts, a 950% increase

The 20th reunion class went from 8 gifts to 59 gifts, a 638% increase

The 25th reunion class went from 19 gifts to 55 gifts, a 189% increase

These figures are incredibly impressive, especially considering that these are all within a 24-hour time period! This just goes to show what Mount Holyoke alums can do when given a goal, a deadline, and some healthy competition for motivation!

Some other impressive figures:

The total number of gifts donated to the MHFund during FebruMary: 1,392, which is a 212% increase overall from February 2013.

Total dollar amount raised from our challenge classes: $62,728. What is even more impressive, 65% of these gifts were $25 or less, which shows that even small gifts can have a huge impact when we work together!

Total number of people who donated for the first time in at least 5 years: 193

Total number of people who made a second gift this year to help their class and MHC: 239

Total number of young alums who made leadership level gifts: 24

After looking at the numbers, we can clearly draw one conclusion: Mount Holyoke alumnae are AMAZING!

It was an incredible month, and we clearly made Mary Lyon proud!

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